Shelby Elyse Sixsmith
I wanted to start from the feeling, not the event. Naked Sundays puts on shows, but what stays with you is quieter than the line-up: a slow Sunday, the sun out, the music you already love playing again. That was the thing to hold onto.
The reference was the '90s, lo-fi. Grain, warm faded tones. Next to bold bright overlays and a bit of graphic noise that carry the energy of a room full of people. The brand needed to do two things at once, remember and misbehave.
I led brand identity and creative direction, and built the system on two pillars, Sun-Drenched Authenticity and Creative Chaos. One holds the memory, the other lets it get loud.
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[ Context ]
[ Essence ]
Designer
Visual Identity
Music Events/ Festivals
The kind of Sunday you feel the next day. In a good way.