The intention was play. Emusio needed an identity that opened the brand up to every age without talking down to the younger audience who already loved it. The real brief, underneath, was to make music feel like something that belongs to everyone, not something you graduate out of.
So the direction leans into uplift. Colour, type and voice carry the same lightness, warm and a little irreverent, current enough to hold a teenager and open enough to welcome someone picking up an instrument at fifty. The world treats learning as joy rather than instruction.
I led brand identity and creative direction across the system, shaping how Emusio looks, sounds and feels wherever you meet it.
[Role] Designer
[Context] Music Education